HOW SHOULD WE COMPETE IN THE FUTURE?! In a recent interview with the magazine of the Exporters Assembly (İhbir Haber),…
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HOW SHOULD WE COMPETE IN THE FUTURE?! In a recent interview with the magazine of the Exporters Assembly (İhbir Haber),…
CAN RULE-BREAKING BECOME A RULE? Here’s how Reed Hastings, the founder of Netflix, opens his story: “In the 1990s, I…
AN EFFECTIVE STRATEGY OF 42 YEARS: POSITIONING The positioning strategy is based on a book of the same title by…