Innovation day – Video


Sharing this photo taken in the lobby of Hotel George V as a memory of the first offline meeting we had since the outbreak of the pandemic is very meaningful to me. Coming together with the team after more than a year was really great.

Every year, we review our innovation calendar together. We aim to maintain our double-digit growth through innovation. We also look into new concepts and technologies, as well as innovation possibilities regarding categories and occasions to make our consumers happy. As the owner of global brands which rank seventh in chocolate and second in biscuits worldwide, I know for sure that this is a grace and that it is hard to maintain and even harder to develop it. No doubt, innovation is a very useful tool to this end.